Did you know that the United States Postal Service is giving you free multichannel exposure every day? You don’t need to do anything extra to receive this benefit, although there are some tricks you can use to make the most of it.
Practical Benefits of Color You Should Not Overlook
When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can boost your bottom line.
Specialty Techniques When You Need to Be “Extra”
Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for when you need something to knock your audience’s socks off.
Top Customer Loyalty Factors: How Do You Stack Up?
Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong.
Here are the five behaviors of loyal customers. How would your customers stack up in each?
Marketing Is Hard: Is the Extra Effort Worth It?
Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT).
Got Buyer Trust? Your Marketing Channels Can Help
Every time a buyer makes a purchase, they are placing a vote of trust. They trust that the product will do what the advertiser says it will do. They trust that the quality is good and that the product won’t break or malfunction when they use it. They trust that the value they are paying for the product is fair. Trust is critical to any consumer or B2B sale.
Put Floor Graphics to Work for You
Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing benefits, including navigation, branding, and messaging. Floor graphics are durable and lightweight, and because they are designed to be removable, you can switch them out regularly. Here are five ideas for using floor graphics in your marketing:
Want Marketing Success? Don’t Do This!
We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their experience!
Associated Printing Productions Inc., Announces Acquisition of All In One Mail Shop, Inc. dba All In One Marketing Solutions
Associated Printing Productions Inc. (APPi), a leader in high-quality printing, mailing and fulfillment solutions, proudly announces its acquisition of All In One Mail Shop, Inc. dba All In One Marketing Solutions. Bringing together two industry powerhouses with a combined legacy of over 75 years’ experience. This dynamic merger solidifies APPi as a premier full-service printing and mailing company, offering unmatched expertise, innovation, and efficiency to businesses nationwide.
Offset Printing: Why It’s Still the Gold Standard for Large-Scale Printing Projects
In a world where digital technologies seem to take over everything, you might be wondering: Why is offset printing still the go-to option for large-scale printing projects? Whether it’s flyers, brochures, or even large posters, businesses around the globe still swear by offset printing for high-quality, cost-effective results. But why is that? In this article, we’ll dive deep into why offset printing remains the gold standard in commercial printing for bulk projects and why it’s the perfect fit for your corporate and custom needs.
