Marketers spend a lot of time talking about customer engagement, such as clicks, opens, responses, and interactions. But engagement alone doesn’t reach a deeper level of customer relationships: customer intimacy.
APPi Recognized as No. 11 Among South Florida’s Fastest-Growing Companies
South Florida Business Journal recognizes Associated Printing Productions with 82.98% two-year revenue growth
Why Is Paper-Based Packaging Growing? The History Behind Today’s Trend
Paper packaging is everywhere right now. It’s on retail shelves, in e-commerce shipments, and in brand sustainability commitments. But the shift away from plastic toward paper isn’t new. It’s the latest chapter in a story that goes back more than a thousand years.
Five USPS Tips for Foolproof Direct Mail
When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns:
Why the Experts Value Print
If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question (“What appeals to you about print?”) was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people despite digital alternatives.
Make Your Trade Show Booth Impossible to Ignore
Most companies attend one trade show a year. Yet most booth setups look like they were thrown together the week before. That gap is often why booth results disappoint.
How AI Is Making Print Marketing Easier
Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and mid-sized businesses get stuck.
Why Paper Choice Matters More Than You Think
Every print project begins with a goal: generate leads, build brand recognition, close a sale, leave a lasting impression. Most clients invest real thought into design, copy, and imagery to hit those goals. But one decision shapes how all of that lands with your audience, and it often gets made without much thought at all. Paper stock.
Print Is the Foundation: Why Your Marketing Should Start There
You invest in email campaigns, post regularly on social media, and keep your website updated. All of those matter. But if print isn’t at the center of your marketing strategy, you may be leaving your best tool on the table.
5 Ways to Build Personalized Direct Mail That Actually Works
In today’s crowded marketing landscape, generic mail pieces are easy to ignore. Personalized direct mail cuts through the noise, but only when it’s done thoughtfully. The good news is that crafting highly relevant, individualized mail doesn’t have to be complicated. With the right approach, you can build campaigns that connect with recipients on a personal level and drive real results. Here are five proven strategies to get you started.
