
What does AI have to do with your print marketing strategy? More than you might think.

What does AI have to do with your print marketing strategy? More than you might think.

Planning your next direct mail campaign and trying to choose between postcards and envelopes? Each format offers specific advantages for different marketing goals, budgets, and message...

Marketers spend a lot of time talking about customer engagement, such as clicks, opens, responses, and interactions. But engagement alone doesn’t reach a deeper level of...

South Florida Business Journal recognizes Associated Printing Productions with 82.98% two-year revenue growth

Paper packaging is everywhere right now. It’s on retail shelves, in e-commerce shipments, and in brand sustainability commitments. But the shift away from plastic toward paper...

When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof...

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about...

Most companies attend one trade show a year. Yet most booth setups look like they were thrown together the week before. That gap is often why...

Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could...

Every print project begins with a goal: generate leads, build brand recognition, close a sale, leave a lasting impression. Most clients invest real thought into design,...
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