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The power of a B2B direct mail piece isn't just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales...
For years, one of the biggest challenges in offline channels was attribution. Marketers could launch a campaign, distribute materials, and track general outcomes, but understanding which channel actually influenced the customer was often difficult.
When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements. Using color to strategically highlight...