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For years, one of the biggest challenges in offline channels was attribution. Marketers could launch a campaign, distribute materials, and track general outcomes, but understanding which channel actually influenced the customer was often difficult.
When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements. Using color to strategically highlight...
One of the most common misconceptions about Direct Mail is that it cannot be measured with the same precision as digital marketing. That was true in the past. Today, it is not. With the right...