Want the perfect printed piece? Finish it with the perfect fold. But communicating about folds can be tricky when you don’t know the lingo. Let’s look at some of the basic terms:
Print Perfection: 5 Must-Haves for Choosing the Right Print Partner
Do you think all printers are the same? Not at all! Even though two print shops might have the same equipment, they might have very different philosophies, quality standards, and customer relationships. To help you find the right partner for your printing needs, here’s a quick checklist of questions you’ll want to ask during the vetting process.
Bring ‘Em Home! Use Direct Mail to Target Lapsed Customers
You’ve invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those relationships strong. But what happens when customers stop buying anyway? Instead of watching them go, reignite their interest instead. Direct mail is one of your most powerful tools for doing it.
6 Simple Tips for Keeping Jobs on Time and on Budget
Everyone wants to nail their direct mail campaign or deliver a winning multichannel marketing strategy. But success takes more than a bold idea. It demands coordinating people, resources, and timelines, all anchored by strong project management.
9 Essential Design Tips for Optimizing Print Projects
When designing your next print project, achieving the best results requires attention to detail and understanding how to prepare your designs for print. Whether you’re working on a business card, a brochure, or a poster, following these nine tips will help ensure that your print project turns out its best.
How Consumer Perceptions Drive Eco-Friendly Choices
As concerns about synthetic materials, excessive packaging, and carbon emissions rise, consumers seek sustainably produced and packaged products. But does this growing awareness lead to changes in purchasing habits? A recent survey reveals that it does.
Here are three key insights from the “U.S. Retail Sustainability Perceptions Benchmark” survey (eMarketer/Insider Intelligence) that can inform your marketing strategies:
How Do You Really Measure Success?
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Lifetime Customer Value (LCV) to answer this question.
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces.
Grab Reader Attention by Knowing the “Hot Spots”
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge benefits by using that knowledge to maximize those spaces.
Ordering Labels? You Need to Know These 10 Things
At first, you might see labels as a simple product. They need to stick to your folding cartons, your envelopes, and your corrugated containers. They need to look nice, give the buyer information, and reflect your brand.
