20 May, 2025/
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but…
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but…
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly…
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on…
At first, you might see labels as a simple product. They need to stick to your folding cartons, your envelopes, and your corrugated containers. They need…
Did you know that the United States Postal Service is giving you free multichannel exposure every day? You don’t need to do anything extra to receive…
When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too?…
Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a…
Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your…
Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of…
Every time a buyer makes a purchase, they are placing a vote of trust. They trust that the product will do what the advertiser says it…
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